Digital Engagement Leader

6 days ago


Singapore Hong Leong Bank Full time
About Hong Leong Bank

We are a leading financial institution in Malaysia, backed by a century of entrepreneurial heritage. Our Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers.

Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

Job Description

As a key member of our team, you will lead the strategy, development, and ongoing management of our digital engagement platform. This includes defining platform requirements, selecting technology partners, overseeing development, and managing ongoing maintenance and enhancements.

You will also develop and execute innovative digital engagement programs that increase customer stickiness, drive cross-sell opportunities, and support customer acquisition goals. This includes identifying target audiences, crafting compelling messaging, and leveraging various digital channels to maximize engagement.

Collaboration is essential in this role. You will work closely with our mobile app team to ensure seamless integration of the digital engagement platform with the mobile app, leveraging mobile-specific features and functionalities to enhance the customer experience.

Data analysis and reporting are critical components of this role. You will establish key performance indicators and develop robust reporting mechanisms to track the effectiveness of digital engagement initiatives. Analyze data to identify trends, optimize campaigns, and demonstrate ROI.

This is a senior leadership role, requiring a high degree of autonomy and strategic thinking. You will build and lead a high-performing digital engagement team, fostering a culture of innovation, collaboration, and data-driven decision-making.



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