Facebook Ecommerce Marketing Specialist

2 weeks ago

Singapore beBeeEcommerce Full time $80,000 - $120,000

Are you a seasoned professional with expertise in Facebook Ads for e-commerce? This role is perfect for someone who can develop and execute high-performing paid social campaigns that drive sales and revenue.

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  • Develop, implement, and optimize Facebook ad campaigns to maximize return on investment (ROI)
  • Manage campaign budgets, bid strategies, and audience targeting to achieve optimal results
  • Conduct A/B testing on creatives, ad copy, and landing pages to improve conversions
  • Monitor performance metrics such as return on ad spend (ROAS), cost per acquisition (CPA), click-through rate (CTR), and conversion rate (CVR) to adjust strategies accordingly
  • Implement retargeting and lookalike audience strategies to enhance customer acquisition
  • Collaborate with designers and copywriters to create high-converting ad creatives

You should have a strong understanding of Facebook Business Manager and ad policies, as well as experience in performance marketing, conversion tracking, and analytics. Proficiency in Google Analytics, Shopify, or other e-commerce platforms is also expected.

A Bachelor's degree in Marketing, Business, or a related field is preferred, but not required. Certification in Facebook Blueprint or similar is also beneficial. Experience with other digital marketing channels such as Google Ads or Instagram is a plus.

This is a full-time position requiring any Graduate or Postgraduate qualification. You will work remotely with a fixed night shift schedule from 7:30 pm to 4:30 am. The role falls under the Digital Marketing category within the Advertising & Marketing (Digital Marketing) industry.

As a permanent employee, you will benefit from the flexibility of working from home with a fixed night shift schedule.

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