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Digital Marketing Lead

1 week ago

Singapore Accountstaff Full time
Job Overview
Campaign Creation and Execution:
Assist in the creation, execution, and management of multi-channel campaigns. Coordinate with internal teams to ensure campaign success and lead conversion.

Digital Data Analysis:

Analyse content performance and translate qualitative data into actionable recommendations to improve click-through rates via digital channels.

Assist in developing user segmentation strategies to deliver personalised marketing communications and enhance user experience.

Contribute innovative ideas to improve customer engagement through digital tools, CRM, and websites.

Work closely with external vendors and media agencies to achieve campaign objectives in a multi-stakeholder setting.

Coordination:
Manage deadlines and ensure timely campaign execution. Handle administrative matters relating to campaigns such as preparing documentation, procurement, tracking of timelines, project progress, and budgets.

Requirements:
Minimum 3 years relevant experience
Proficient working-level knowledge of digital analytics and management tools, Google Analytics, SEMRush, and Website CMS. Experience with Oracle Netsuite is a plus.
Keen interest and experience in UX/UI design and audience experience.
Strong understanding of evolving audience needs across various digital platforms.
Familiarity with social media platforms and their business functions.
Demonstrable experience managing digital agencies, vendors, and content partners.
May be called on to take on media relations responsibilities. Excellent team player with the confidence to share expertise and willingness to learn about the company's culture, business, and target audiences. Ability to thrive in a fast-paced environment and meet tight deadlines while maintaining high-quality deliverables.