Membership Engagement Specialist

1 day ago


Singapore beBeeMarketing Full time $40,000 - $80,000
Job Overview

Mandai Wildlife Group, a unique wildlife and nature destination in Singapore, is seeking an experienced Marketing Communications Executive to join their team. As a key member of the marketing team, this individual will be responsible for developing and implementing marketing campaigns to engage members and drive business growth.

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  1. Develop and execute comprehensive marketing strategies to enhance member engagement and loyalty;
  2. Maintain and update membership-related content on the website and other online platforms to ensure information is current, accurate, and engaging;
  3. Respond to and execute communications requests from all stakeholders, ensuring messaging consistency and alignment with membership objectives;
  4. Assist in the planning, coordination, and rollout of Membership Go-To-Market (GTM) campaigns, including creative assets and timelines;
  5. Support the planning and delivery of member engagement activities, events, and programming to enhance member satisfaction and loyalty;
  6. Support the Recency, Frequency & Monetary (RFM) project to identify, segment, and engage members effectively based on behavioral data;
  7. Prepare monthly and performance reports, tracking key metrics to measure the effectiveness of RFM, eDMs, campaigns, and identify areas for improvement.

Requirements
  • Plan, create, and deploy regular newsletters and campaign-based eDMs to members, ensuring content relevance and high engagement rates;
  • Maintain a strong focus on customer service, ensuring a positive and seamless member journey from sign-up to renewal using online platforms;
  • Strong analytical skills with the ability to interpret data and make informed decisions;
  • Excellent communication and interpersonal skills with the ability to work effectively with cross-functional teams.

Benefits
  • Opportunity to work in a dynamic and growing organization with a strong commitment to customer service and member engagement;
  • Competitive salary and benefits package;
  • Professional development opportunities to support career growth and advancement.


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