Membership Growth Specialist

3 days ago

Singapore beBeeMembershipMarketing Full time $45,000 - $70,000
Job Description

The role of Membership Marketing Communications is to develop and execute effective marketing strategies to engage members and drive membership growth.

Mandai Wildlife Reserve is a unique wildlife and nature destination in Singapore that offers world-renowned wildlife parks and experiences.

Main Responsibilities
  • Plan, create, and deploy regular newsletters and campaign-based eDMs to members, ensuring content relevance and high engagement rates.
  • Maintain and update membership-related content on the website and other online platforms, including membership portal to ensure information is current, accurate, and engaging.
  • Maintain a strong focus on customer service, ensuring a positive and seamless member journey from sign-up to renewal using online platforms.
  • Respond to and execute communications requests from all stakeholders, ensuring messaging consistency and alignment with membership objectives.
  • Assist in the planning, coordination, and rollout of Membership Go-To-Market (GTM) campaigns, including creative assets and timelines.
  • Support the planning and delivery of member engagement activities, events, and programming to enhance member satisfaction and loyalty.
  • Support the Recency, Frequency & Monetary (RFM) project to identify, segment, and engage members effectively based on behavioural data.
  • Prepare monthly and performance reports, tracking key metrics to measure the effectiveness of RFM, eDMs, campaigns and identify areas for improvement.
Requirements
  • Ability to plan, create, and deploy regular newsletters and campaign-based eDMs to members, ensuring content relevance and high engagement rates.
  • Strong focus on customer service, ensuring a positive and seamless member journey from sign-up to renewal using online platforms.
  • Ability to respond to and execute communications requests from all stakeholders, ensuring messaging consistency and alignment with membership objectives.
  • Assistance in the planning, coordination, and rollout of Membership Go-To-Market (GTM) campaigns, including creative assets and timelines.
  • Support in the planning and delivery of member engagement activities, events, and programming to enhance member satisfaction and loyalty.
  • Ability to support the Recency, Frequency & Monetary (RFM) project to identify, segment, and engage members effectively based on behavioural data.
  • Preparation of monthly and performance reports, tracking key metrics to measure the effectiveness of RFM, eDMs, campaigns and identify areas for improvement.
Benefits

This role offers a unique opportunity to work in a dynamic environment, driving membership growth and engagement.

You will have the chance to develop your skills in marketing, communication, and customer service, working closely with a talented team.

Others

Please note that this job description is subject to change as per business requirements.

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