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Asia Focused Influencer Marketing Expert

2 weeks ago

Singapore beBeeInfluencer Full time $80,000 - $100,000
Regional Marketing Specialist

We are seeking a driven and ambitious individual to join our Strategic Partnerships team as an Asia-focused Influencer Manager.

This regional role will involve owning the full strategy and execution for a growth vertical, identifying, testing, and scaling influencer partnerships across Asia.

Key Responsibilities:
  • Influencer Management & New Deals:
    • Develop and manage regional influencer campaigns, including campaign strategy, sourcing influencers, negotiating rates, managing contracts, reporting, and forecasting.
    • Work with regional leads to explore and justify other influencer channels for growth.
  • Strategy and Execution:
    • Design and implement influencer marketing strategies to drive new customers and grow business.
    • Collaborate with other teams in marketing to create compelling content with a wider use case.
    • Create new and improved frameworks for growth in the region.
  • Regional Management:
    • Oversee regional influencer marketing activities to ensure alignment with the global strategy.
    • Manage regional influencer roles and coordinate efforts to maximise local impact.
  • Performance Tracking and Reporting:
    • Provide regular reporting and analysis at a regional level on campaign outcomes and KPIs.
  • Program Operations:
    • Understand and implement the operational side of influencer deals, including payments, compliance, tool management, and forecasting.

A successful candidate will have:

  • Extensive experience in influencer marketing with a proven track record building and scaling influencer programs.
  • Experience working with or within influencer management agencies.
  • Regional expertise and knowledge of the social media landscape, key channels, and influencer communities in Asia.
About You:
  • You are located and legally authorised to work in Singapore.
  • You are a self-starter who can work autonomously, managing projects end-to-end.
  • You have strong analytical skills with ability to identify performance trends and opportunities.