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Social Media Marketing Professional

2 weeks ago

Singapore beBeeInfluencer Full time $40,000 - $80,000
Job Summary

We are seeking a skilled Social Media Marketing Professional to lead our brand's online presence. This role involves planning, creating, and executing social media campaigns that enhance engagement, drive traffic, and boost brand awareness.

The ideal candidate will have a proven track record in managing social media platforms and influencer collaborations. They will be responsible for developing and executing engaging content, collaborating with influencers, and tracking performance metrics.

This is an excellent opportunity for a creative and data-driven professional to join our team and make a significant impact on our brand's online presence.

Key Responsibilities
  • Content Creation & Management

Create and execute engaging social media content across multiple platforms. Ensure all content aligns with our brand voice, identity, and marketing objectives.

Work closely with the design and content teams to develop visuals, graphics, and videos that support our brand's messaging.

Campaign Planning & Execution

Plan and manage social media calendars to support product launches, promotions, and brand initiatives.

Run paid social advertising campaigns and optimize for best ROI.

KOL & Influencer Collaboration

Identify, reach out, and build relationships with relevant KOLs, influencers, and content creators.

Negotiate collaborations, sponsorships, and partnerships to amplify campaign reach.

Community Management

Engage with followers, influencers, and communities to build a strong brand presence.

Handle social media inquiries and escalate customer concerns when necessary.

Analytics & Reporting

Track and analyze social media performance metrics (reach, engagement, followers, CTR, conversions).

Generate regular reports with insights and actionable recommendations.

Trend Monitoring & Innovation

Stay updated on the latest social media trends, viral content, and emerging platforms.

Suggest innovative strategies to improve engagement and brand visibility.

Brand & Competitor Analysis

Conduct competitor benchmarking to identify gaps and opportunities.

Maintain consistency in brand messaging across all platforms.

Requirements
  • Prior experience in managing social media platforms and influencer collaborations.
  • Strong understanding of influencer marketing, campaign negotiation, and performance tracking.
  • Creative copywriting, storytelling, and visual communication skills.
  • Familiarity with social media analytics tools.
  • Basic knowledge of paid ads management is a plus.
  • Highly organized, proactive, and able to thrive in a fast-paced environment.