Lead Digital Campaigns

2 weeks ago

Singapore beBeeDigital Full time
Digital Marketing Specialist

This role is focused on executing performance-driven integrated campaigns to effectively market digital properties and initiatives through various channels. The ideal candidate should be analytical, adaptable, and committed to orchestrating best-in-class digital-led campaigns.

  • Campaign Strategy & Execution: Plan and execute multi-channel campaigns to support events, user acquisition, and service adoption. Develop content and assets that align with campaign objectives, working with external agencies. Ensure messaging is optimized for conversion across platforms.
  • Performance Marketing: Monitor and optimize campaign performance using tools like Google Analytics and platform insights. Run A/B tests on creatives, landing pages, and audience segments to improve outcomes. Manage marketing budgets to ensure cost-efficiency and ROI.
  • Ongoing Channel Deployment: Coordinate campaign rollout across owned channels such as eDMs, websites, and social media. Ensure message consistency and asset alignment with campaign goals.
  • Tracking & Reporting: Analyze paid and owned channel marketing outcomes to provide insights and data-driven recommendations. Prepare monthly performance reports for internal and external stakeholders.
Required Skills and Qualifications:
  • >3 years of relevant digital marketing experience.
  • Excellent verbal and written communication skills.
  • Good understanding of Google Analytics, Google Ads, Google Tag Manager, and Facebook Ads.
  • Able to work effectively with internal and external teams.

The ideal candidate should be highly creative, analytical, meticulous, and an effective communicator.

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