Lead Digital Designer

4 days ago


Singapore BESTFOODY PTE. LTD. Full time
About the Role:
The Senior UI/UX Designer will lead and drive the design process for our digital products, shaping the user experience from concept to delivery. As a key member of the team, you will collaborate closely with product managers, developers, and other stakeholders to ensure that our products meet both user needs and business goals.

Key Responsibilities:
  • User Research & Analysis: Conduct in-depth research to gather insights and inform design decisions, analyzing user feedback and behavior to identify pain points and opportunities for improvement.
  • UI/UX Design: Develop visually appealing, user-friendly, and aligned designs across web and mobile platforms, creating wireframes, mockups, prototypes, and high-fidelity designs that communicate concepts clearly.
  • Collaboration & Leadership: Work closely with cross-functional teams to ensure designs are feasible and meet project requirements, leading design reviews and presenting concepts to internal teams and stakeholders.
  • Prototyping & Testing: Create interactive prototypes to demonstrate user flows and design concepts, leading or assisting in conducting user testing and usability studies to make data-driven design decisions.
  • Brand & Visual Design: Ensure UI design aligns with the overall brand identity, maintaining visual consistency across all touchpoints.
  • Documentation & Handoff: Prepare design specifications, guidelines, and assets for handoff to developers, ensuring smooth implementation of the designs.

About You:
  • Bachelor's degree in Graphic Design, Interaction Design, HCI, or a related field (or equivalent practical experience).
  • 5+ years of experience as a UI/UX Designer, with a proven portfolio of design work across both mobile and web platforms.
  • Expertise in design tools such as Figma, Adobe XD, Sketch, InVision, or similar.
  • Strong understanding of user-centered design principles and a proven ability to implement them.
  • Familiarity with front-end development (HTML, CSS, JavaScript) is a plus, but not required.

What We Offer:
  • A competitive salary range of $120,000 - $180,000 per annum, depending on experience.
  • A dynamic, fast-paced work environment with opportunities to lead design projects from start to finish and influence the direction of our product offerings.
  • The chance to work with a talented team of designers, developers, and product managers to shape the future of digital products.


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