Digital Experience Lead Designer

5 days ago


Singapore EXPRESSIONS PTE. LTD. Full time

As a seasoned Senior Web Designer at EXPRESSIONS PTE. LTD., you will be responsible for creating captivating digital experiences that drive conversions and enhance brand identity. This role requires expertise in WordPress development, graphic design, branding, and lead generation strategies.

Key Responsibilities:

  • Website Flow, User Experience & Lead Generation:
  • Create seamless user journeys through optimized website flow to enhance engagement and maximize conversions.
  • Develop high-converting landing pages, incorporating lead capture forms, CTAs, and multimedia elements to support lead generation efforts.
  • Utilize data-driven tools such as heat maps and Google Analytics to assess and improve user experience and lead generation.

WordPress Development & Management:

  • Manage WordPress plugins: Install, configure, and troubleshoot a variety of WordPress plugins to ensure smooth website functionality and compatibility with existing systems.
  • Configure website performance optimization using cache plugins (e.g., WP Rocket, W3 Total Cache).
  • Oversee server hosting, DNS settings, and domain management (e.g., cPanel, Cloudflare) to ensure website performance, uptime, and security.
  • Troubleshoot technical issues related to WordPress themes, plugins, and hosting to minimize downtime and ensure smooth operation.
  • Implement WordPress security best practices, including managing backups, SSL certificates, firewalls, and security plugins.

Graphic Design & Branding:

  • Lead the creation of visually compelling graphics, banners, and digital assets for the website and other digital platforms.
  • Ensure all designs are aligned with the brand's identity, creating a cohesive and impactful visual presence across the website and landing pages.
  • Collaborate with marketing teams to ensure that all visual content supports the overall brand strategy and goals.

Landing Page Design & Optimization:

  • Design and optimize landing pages for conversion, using A/B testing and performance data to continuously improve results.
  • Ensure that all landing pages are strategically designed to convert visitors into leads while maintaining a strong visual appeal.

Wireframing & Prototyping:

  • Create wireframes and prototypes for new web designs, focusing on user flow, lead generation, and branding alignment.
  • Present design concepts and integrate feedback to ensure that website designs meet business and branding goals.

Performance Monitoring & Optimization:

  • Continuously monitor and analyze website performance metrics, including bounce rates and conversion rates, to identify opportunities for improvement.
  • Implement optimization strategies based on data insights to increase lead generation and ensure website performance aligns with branding and business objectives.

We are offering an estimated salary range of SGD $120,000 - SGD $180,000 per annum, depending on experience and qualifications. The successful candidate will have a minimum 8 years of proven experience in WordPress development, graphic design, and branding, with a focus on creating high-converting websites and landing pages.



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