Digital Marketing Specialist

6 days ago


Singapur, Singapore Snaphunt Full time

About the Role

We are seeking a highly skilled Digital Marketing Specialist to join our team at Snaphunt. As a Digital Marketing Specialist, you will be responsible for developing and executing paid search campaigns across various platforms to drive traffic, conversions, and revenue growth.

Key Responsibilities

  1. Strategic Campaign Development: Develop and execute paid search strategies aligned with business goals to increase member acquisition for our dental cover products across Google, Bing, and other relevant search platforms.
  2. Campaign Optimisation: Continuously monitor, analyse, and optimise PPC campaigns to maximise ROI, improve click-through rates, and reduce cost per acquisition across platforms.
  3. Keyword Research & Management: Conduct thorough keyword research to identify relevant search terms and opportunities. Manage keyword bids, ad copy, and landing page optimisation to enhance campaign performance across all advertising channels.
  4. Budget Management: Effectively manage PPC budgets to ensure optimal allocation of funds across campaigns and channels, maintaining a balance between cost efficiency and performance.
  5. Testing: Develop testing hypotheses and implement a prioritised testing plan to ensure continuous learning.
  6. Performance Reporting: Generate regular reports on key PPC metrics, including impressions, clicks, conversions, and cost per conversion across all advertising platforms.

Requirements

  1. Bachelor's degree in marketing, advertising, business, or a related field.
  2. Previous experience in digital marketing, specifically in PPC advertising.
  3. Proficiency in using PPC advertising platforms such as Google Ads, Bing Ads, or social media advertising platforms.
  4. Strong analytical skills to interpret data and make data-driven decisions.
  5. Knowledge of SEO and SEM best practices.
  6. Excellent communication and organisational skills.
  7. Certifications such as Google Ads certification or other relevant industry certifications may be preferred.

About Snaphunt

Snaphunt is a national digital health company with almost 20 years in the industry, comprising 5 divisions including the National Dental Network, Health Fund Partnerships, Projects & Investments, plus more recently, Retail Dental Cover and Corporate Dental Cover.



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