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Brand Development Specialist

3 weeks ago

Singapore beBeeBrand Full time $100,000 - $140,000

Role Summary

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  • We are seeking a skilled Brand Manager to lead the development and execution of integrated marketing campaigns that enhance our brand identity, increase consumer engagement, and drive business growth.">
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About the Job

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The successful candidate will be responsible for developing and implementing brand strategies that align with our market positioning, crafting compelling creative copy, and overseeing visual branding to ensure cohesive messaging across all marketing channels. This includes managing media communication strategies, including digital, social, and traditional marketing initiatives, as well as overseeing budget allocation for brand campaigns.

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Responsibilities

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  2. Develop and implement integrated marketing programs that align with our brand tone, values, and market positioning.">
  3. Craft compelling creative copy and oversee visual branding to ensure cohesive messaging across all marketing channels.">
  4. Manage media communication strategies, including digital, social, and traditional marketing initiatives.">
  5. Oversee budget allocation for brand campaigns, optimizing resources for maximum impact.">
  6. Identify and establish strategic co-branding opportunities with relevant brands to expand brand reach and engagement.">
  7. Develop and manage partnership collaborations, leveraging resources effectively to create high-impact campaigns.">
  8. Lead the execution of brand campaigns, ensuring alignment with business goals and brand guidelines.">
  9. Monitor and manage potential risks associated with brand initiatives.">
  10. Guide creative direction for content, including photography, video production, and campaign visuals.">
  11. Ensure high aesthetic standards across all brand assets, maintaining consistency in storytelling and brand voice.">
  12. Stay informed on industry trends, consumer behaviors, and competitor activities to refine marketing strategies.">
  13. Use market data and insights to develop brand positioning strategies that differentiate us in the market.">
  14. Work closely with marketing, product, and operations teams to align brand initiatives with business objectives.">
  15. Support product launches and promotions with strategic marketing planning and execution.">
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Requirements

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  • Bachelor's degree in Marketing, Communications, Business, or a related field.">
  • 3+ years of experience in brand marketing, product promotion, digital marketing, or a related field.">
  • Experience in fashion, luxury, or premium consumer brands, or a 4A agency background is preferred.">
  • Previous experience in campaign execution, brand partnerships, and integrated marketing strategy development.">
  • Familiarity with digital marketing trends, social media platforms, and influencer marketing strategies.">
  • Strong understanding of brand identity, consumer engagement, and storytelling.">
  • Excellent project management skills with the ability to manage multiple initiatives simultaneously.">
  • Exceptional written and verbal communication skills.">
  • Strong strategic thinking, problem-solving, and risk management abilities.">
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We Offer

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  • Competitive salary.">
  • 401K with company match to secure your future.">
  • Comprehensive medical, dental, and vision insurance with company contribution for individuals and dependents.">
  • On-site fitness center and wellness programs.">
  • Generous paid time off and sick policy.">
  • Income protection including Disability, Life, and AD&D insurance.">
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