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Digital Asset Marketing Specialist

1 week ago

Singapore QCP Group Full time
Company Overview

QCP Group is Asia's leading digital asset partner, empowering clients to seamlessly integrate digital assets into their portfolios.


We offer a comprehensive range of solutions - from spot on/off ramping and fixed income strategies to vanilla options and bespoke exotics.


Driven by the vision to be the most trusted partner in digital asset markets, we provide innovative solutions that make digital assets a core component of every portfolio, balance sheet, and treasury.


Since our founding in 2017, we have witnessed the potential of digital assets to transform financial markets and the world at large.


We exist at the centre of change, successfully navigating three market cycles and bridging institutional and crypto ecosystems.


We work to build trusted partnerships, putting client success and care at the heart of everything that we do.


Job Responsibilities
  • Develop and execute all aspects of marketing strategies and initiatives, aligned with business objectives, to further strengthen the brand and drive profitable growth.
  • Oversee and maintain the company's PR and communications strategy to enhance our brand's visibility and reputation in the finance industry.
  • Manage media relationships and handle inbound media inquiries.
  • Engage in digital/content marketing, social media, thought leadership content and events to support market growth.
  • Reporting of analytics and market intelligence to bring competitor and customer insights.
  • Leverage existing media relationships to secure positive coverage for new partnerships, product launches and executive profiling.
  • Track the performance of campaigns and provide data-backed insights to optimize future campaigns and find new opportunity areas.