Marketing Campaign Lead

1 week ago


Singapore TCWGlobal Full time
Responsibilities and Requirements
Be a Builder:
Identify, plan and execute superbly new ideas to drive towards our goals and improve outcomes.

Be an Owner:
Take ownership to lead or assist in marketing programs, regional initiatives and anything under your charge.

Be Bold:
Unafraid to try something new and take calculated risks.

Write it Down:
Plan meticulously, putting it down in writing to collaborate with stakeholders.

Empower Others:
Interact extensively across all functional teams within Twilio in the Asia Pacific region and Globally.

No Shenanigans:
Always honest, earnest and acting in a direct and transparent way.

Daily Duties:
- Lead overall Field Marketing across Asia and India, including Hong Kong, Philippines, Thailand, and Singapore. Field Marketing includes offline and online activities that are localized and tailored to drive results from the above key markets.
- Collaborate with APJ Campaign and Digital teams to deliver integrated marketing campaigns.
- Ensure field activities that drive middle to bottom of funnel results are aligned with APJ regional top of funnel activities.
- Familiar with delivering B2B campaigns through the following marketing channels, including email, social media, paid media (e.g. display ads, search marketing), paid advertorial (sponsored editorial on business-related media outlets).

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