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Marketing Campaign Director

2 weeks ago

Singapore Foundry Full time
About Foundry

At Foundry, we are the pioneers of innovative marketing solutions. Our legacy spans over five decades, with a rich history of driving technological advancements and progress.

Originally established as the publishing arm of the International Data Group (IDG), we have evolved into a global leader in media, marketing technologies, and proprietary data. Our vast ecosystem of editorial brands, prestigious awards, and events powers our technology platforms, enabling us to deliver cutting-edge marketing campaigns for technology companies.

The Role

We are seeking a seasoned Campaign Manager to spearhead the execution and delivery of our Demand Generation campaigns. As a key member of our team, you will be responsible for managing end-to-end customer demand generation programs, planning and forecasting monthly lead targets, and optimizing lead gen campaigns.

You will serve as a point of contact for customer success teams throughout the campaign lifecycle, addressing concerns related to lead performance, campaign pacing, or delivery issues. Additionally, you will collaborate with our data group to understand best practices and troubleshoot ideas where necessary.

Your Responsibilities
  • Manage end-to-end campaign management of customer demand generation programs.
  • Plan and forecast monthly lead targets and revenue generated.
  • Optimize lead gen campaigns and work with internal stakeholders to understand campaign performance.
  • Identify campaign challenges and work within a team environment to manage and action to achieve positive customer outcomes.
  • Serve as a point of contact for customer success teams throughout the campaign lifecycle.
  • Become pro-actively involved with the wider data group to understand best practices and troubleshoot ideas where necessary.
  • Oversee data governance practices related to lead distribution and client reporting.
About You

To succeed in this role, you will need:

  • A Bachelor's Degree or equivalent experience.
  • Advanced knowledge of MS Office programs, including Excel.
  • Clear written communication and customer relations skills.
  • Excellent time management and organizational skills.
  • Strong attention to detail when working with large amounts of data.
  • Navigate multiple technology platforms and CRM systems, including Foundry's campaign management platform.
  • Strong willingness and ability to work collaboratively with a team.
  • Strong demonstration of critical thinking, initiative, and creativity to problem-solving.
  • Ability to navigate through cultural differences when working with international stakeholders.
  • Prior lead/demand generation online advertising experience.
  • Experience generating leads through e-mail marketing.
  • Basic HTML coding.
  • Background in campaign or account management, marketing, and/or communications.