
FMCG Trade Marketing Specialist
6 days ago
We are seeking a highly motivated and results-driven professional to drive brand growth through the development and execution of trade marketing strategies and sales plans.
This role will focus on delivering distribution gains, market share, and revenue objectives while maintaining strong relationships with Sales teams and channel partners.
Key Responsibilities
- Create and implement trade marketing strategies and sales plans to drive brand expansion.
- Collaborate with Sales teams to align brand strategies with channel opportunities.
- Monitor and manage inventory flow with the purchasing team to prevent out-of-stocks.
- Analyse monthly brand and sales performance reports to identify areas for improvement.
- Develop and evaluate trade promotions and activation plans to maximize sell-through and incremental sales uplift.
Requirements
- Degree/Diploma in Business, Marketing, or related field.
- 3–5 years of experience in trade marketing, brand management, or sales within FMCG/consumer goods.
- Knowledge of retail and trade channels, with hands-on experience in promotions and campaign execution.
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