Senior Marketing Strategist

2 weeks ago

Singapore beBeeMarketing Full time $90,000 - $120,000

Job Title: Senior Marketing Strategist

Job Description:

We are seeking an experienced and innovative Senior Marketing Strategist to lead our marketing efforts in Singapore and across South East Asia markets. The successful candidate will be responsible for developing and implementing regional marketing strategies, driving sales and revenue growth, and fostering partnerships with corporate clients and local communities.

The ideal candidate will have a proven track record of success in marketing roles within the sports industry, preferably in brand management or regional marketing. They will possess a strong understanding of the South East Asia market landscape, consumer behavior, and cultural nuances. Additionally, they will be able to interpret data and insights to inform marketing decisions and drive business outcomes.

Key Responsibilities:
  • Brand Incubation and Management:
    • Develop launch strategies for new brands, including positioning, messaging, and go-to-market plans.
    • Build strong relationships with brand partners to ensure alignment with marketing objectives.
    • Monitor brand performance and provide regular reports on brand health and market penetration.
  • Regional Marketing Strategy:
    • Develop and implement regional marketing strategies, including social media, tailored to different markets within South East Asia.
    • Conduct market research and analysis to identify trends, opportunities, and consumer behavior.
    • Collaborate with cross-functional teams to ensure alignment of marketing strategies with sales objectives.
  • Brand Profile Building:
    • Enhance brand awareness and visibility across digital and traditional channels.
    • Develop and execute integrated marketing campaigns to promote brand identity and values.
  • Partnership Development:
    • Identify and cultivate strategic partnerships with corporate clients, sports organizations, and local communities.
    • Collaborate with sales teams to identify partnership opportunities that align with business objectives.
    • Negotiate partnership agreements and develop mutually beneficial programs and initiatives.
Required Skills and Qualifications:
  • Bachelor's degree in Marketing, Business Administration, or related field. Master's degree preferred.
  • Minimum 3 years of experience in marketing roles within the sports industry, preferably in brand management or regional marketing.
  • Strong understanding of the South East Asia market landscape, consumer behavior, and cultural nuances.
  • Proven track record of developing and executing successful marketing strategies that drive sales and revenue growth.
Benefits:

This is a full-time position offering a competitive salary and benefits package. You will also have the opportunity to work with a dynamic team and contribute to the growth and success of our organization.

Others:

You may be asked to take on other responsibilities for the store, under the guidance of management. These may pertain to marketing, operations, or retail.

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