Global Brand Development Specialist

2 weeks ago

Singapore beBeeMarketing Full time $150,000 - $200,000
Marketing Manager Job Summary

A successful Marketing Manager will be responsible for creating and executing a global marketing strategy that boosts brand awareness, drives engagement, and fuels growth. This role requires a strategic thinker who can leverage data-driven insights to drive business results.

The ideal candidate will have 3+ years of professional marketing experience in the life sciences industry, with a proven track record of leading and executing cross-functional, multi-channel marketing campaigns. They will possess excellent project management skills, strong scientific communication abilities, and a sharp eye for design.

This role offers an opportunity to collaborate across teams and geographies, driving alignment and action through internal communication. The candidate should be passionate about what they do and have a passion for staying up-to-date with the latest marketing trends and technologies.

Key Responsibilities:
  1. Develop and execute a global marketing strategy that aligns with business objectives.
  2. Collaborate with regional business leaders to ensure alignment and execute cross-functional sales and marketing strategies.
  3. Plan and coordinate events such as field marketing initiatives, seminars, and roadshows across APAC.
  4. Proactively reach out to new prospects driving engagement with our products and services.
  5. Support marketing activities in other key global markets, including Europe and the US.
  6. Work with partners and distributors to develop co-marketing initiatives.
  7. Utilize digital channels (social media, webinars, websites) and traditional marketing methods to boost brand awareness and customer engagement.
  8. Monitor lead flow and campaign performance, optimizing for maximum return on investment.
  9. Lead regional product launches, including readiness reviews, sales and distributor training, and adapting global promotional materials for local markets.
  10. Based on a solid understanding of the underlying technology, develop global and regional marketing collateral that supports campaigns and sales efforts.
Requirements:
  • Bachelor's degree with a good understanding of genomics.
  • 3+ years of professional marketing experience in life sciences/CRO industry.
  • Experience leading and executing cross-functional, multi-channel marketing campaigns.
  • A sharp eye for design combined with an intuition for creating effective messages.
  • Proven ability to use data to drive strategy and improve results.
  • Strong scientific communication skills.
  • Meticulous with attention to detail.
  • Excellent project management and personal time management abilities.
  • Passion for what you do.
Preferred Qualifications:
  • Strong ability to collaborate across teams and geographies.
  • Internal communication skills to drive alignment and action.
  • PhD in a biological science.
  • Experience in SEO/Google Ads/paid campaigns.
Benefits:

This role offers an opportunity to work in a dynamic and growing organization, with a focus on innovation and customer satisfaction. You will have the chance to collaborate with a talented team of professionals and contribute to shaping the company's marketing strategy.

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