Digital Marketing Strategist

1 week ago


Singapore RepubliK Full time
About the Role

We are seeking a highly skilled Digital Marketing Strategist to join our global influencer marketing team at RepubliK. As a key member of our team, you will be responsible for developing and executing innovative influencer marketing strategies that drive engagement and growth.

Job Overview

This is a challenging yet rewarding role that requires a unique blend of creativity, technical expertise, and business acumen. You will work closely with our internal stakeholders to understand their marketing goals and develop targeted campaigns that deliver results.

Key Responsibilities
  • Talent-scout and outreach within designated or growing verticals (e.g. Instagram, TikTok, Twitter, Twitch) across different niches (e.g. crypto, tech, lifestyle, dance, beauty, fashion, etc)
  • Research, monitor and identify social media trends and influencer activity for partner and creative opportunities
  • Manage relationships with influencers and creator-affiliates, including onboarding, day-to-day communications and content liaison.
  • Ideate and execute influencer marketing strategies and creative strategies in designated markets
  • Lead regular status calls, meetings and week on week reporting
  • Catalog and manage influencer records, content and documentation related to rostered influencers
Requirements
  • Minimum 2+ years of experience in influencer marketing / marketing agency / pr agency / similar role
  • Advanced knowledge of social media platforms and best practices, influencers / content creators and social media trends.
  • Excellent interpersonal and relationship building skills.
  • Strong written and verbal communication skills in English and at least 1 other language.
  • Demonstrable track record of independently initiating and monetising relationships with influencers or successful social media engagements e.g. high performing 1st or 2nd party content.
  • Applicants with additional knowledge of the following sectors will receive priority: Entertainment and Media / Finance / Exchange / Crypto
  • Applicants with additional experience in the following fields will receive priority: GTM / Product Marketing / Content Creation / Talent Scouting
Benefits
  • A competitive salary of $80,000 - $100,000 per annum, depending on experience
  • A dynamic and supportive work environment with opportunities for professional growth and development
  • A comprehensive benefits package, including health insurance, retirement plan, and paid time off


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