Digital Marketing Strategist

4 days ago


Singapore Careers@Gov Full time

Careers@Gov seeks a skilled Digital Marketing Strategist to join our team in Singapore. As a key member of our Marketing & Audience Development department, you will play a pivotal role in amplifying the value and importance of the arts through various communications efforts.

Job Description

In this exciting role, you will work closely with our teams to provide strategic counsel and support in the areas of marketing communications. Your primary focus will be on developing and implementing integrated marketing campaigns that align with our mission, vision, and strategic thrusts.

Key Responsibilities:
  • Develop and execute multi-channel marketing strategies to drive brand awareness, engagement, and audience growth.
  • Lead the day-to-day management of our digital touchpoints, including social media channels, corporate website, and EDM platforms.
  • Analyse digital marketing metrics to identify trends and insights required to formulate a robust content calendar.
  • Collaborate with internal stakeholders and external partners to optimise our social media platforms and expand reach and deepen engagement across various audiences.
Requirements

To succeed in this role, you will need:

  • A Bachelor's degree in marketing, digital media or a related field.
  • 2 to 6 years of relevant work experience in marketing or digital marketing, with hands-on experience in the latest digital technologies and techniques.
  • Functional knowledge of HTML, CSS, or JavaScript is advantageous.
  • Proven success with SEO, social media, and email marketing strategies.
  • Excellent data and metric analysis abilities.
  • Strong interpersonal skills and a good team player.
  • Knowledgeable and passionate about local arts and culture.
  • Strong organisational, project management and management skills.
Estimated Salary: SGD $5,500 - $7,000 per month

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