APAC Field Marketing Lead
7 days ago
We are seeking an experienced APAC Field Marketing Lead to join our team in Singapore. As a key member of our marketing department, you will be responsible for developing and executing regional marketing strategies that drive business growth.
The ideal candidate will have a strong background in B2B marketing, with experience in demand generation, event management, and budget planning. You will work closely with the sales team to understand their needs and develop targeted marketing campaigns to support their efforts.
Key responsibilities include:
- Developing and implementing regional marketing strategies aligned with the company's overall goals
- Managing the demand generation funnel and working closely with the demand generation team to review performance metrics
- Coordinating internal and external events, online and physical, to support the company's communication strategy
- Analyzing campaign performance and identifying areas for improvement
Requirements include:
- 3-5 years' experience in B2B marketing, preferably in an IT/software environment
- Strong understanding of inbound and marketing automation practices, including Hubspot and 6Sense
- Ability to manage multiple projects and meet deadlines in a fast-paced environment
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