Global Brand Strategist

3 weeks ago


Singapur, Singapore FairPrice Group Full time

Job Title: Global Brand Strategist

Are you interested in shaping the global brand strategy and leading the whitespace expansion of a Singaporean brand? The Brand and Business Development Senior Manager (Private Labels) will be responsible for leading the global brand equity, portfolio strategy, and international market expansion of one of our private label brands.

Key Responsibilities:

  • Identify consumer needs/insights, category trends, and commercial opportunities across multiple markets.
  • Study quantitative and qualitative data to identify issues/opportunities.
  • Lead the development of the Brand Strategic Plan and Regional/Global expansion strategy.
  • Drive growth, track performance, and achieve commercial targets for his/her portfolio; manage A&P budget.
  • Work with cross-functional teams, channel, distributor, and/or agency partners.

Qualifications:

  • Degree in any discipline.
  • Minimum 8 years of relevant experience at a leading FMCG company.
  • Business accountability on sales, market share, marketing spends.
  • Proven experience in global/regional brand strategy, business strategy, and integrated marketing.
  • Experience across different Asian markets.
  • Experience managing relationships with a variety of stakeholders.
  • Experience leading cross-functional teams, and partnering with media/creative agencies.

Other Requirements:

  • Experience in food category is a plus.
  • Experience with supermarkets/grocery chains is a plus.
  • Flexible on frequent travel.

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