Digital Marketing Strategist

2 weeks ago

Singapore beBeeDigital Full time $90,000 - $120,000
Regional Digital Marketing Strategist

We're seeking an experienced digital marketing strategist to drive awareness, engagement, and lead generation across multiple APAC markets.

  • Develop and execute a full-funnel digital marketing strategy that aligns with our business objectives.
  • Collaborate with SEO and content specialists to build campaigns that resonate with our target audience.
  • Oversee SEO strategy, website performance, and content optimization to improve visibility and ranking.
  • Champion the use of AI tools to streamline research, content creation, and performance analysis.
  • Design, launch, and test paid and organic campaigns across LinkedIn, Google, YouTube, and other B2B-relevant channels.
  • Track and analyze performance using tools like GA4, Search Console, SEMrush, and LinkedIn Campaign Manager.
  • Work closely with sales to align messaging and goals, ensuring marketing contributes directly to growth.
  • Guide the marketing team and coordinate agency/vendor partners as needed.
What We're Looking For
  • 6+ years of experience in digital marketing, preferably in B2B or HR tech/SaaS.
  • Proven ability to develop and execute regional or multi-market strategies.
  • Hands-on experience with SEO, SEM, web content, and paid social from planning to execution.
  • Strong analytical skills with deep familiarity with GA4, GSC, SEMrush, LinkedIn Ads, etc.
  • Experience using AI tools to improve efficiency and campaign performance.
  • Excellent communication and project management skills.
  • A proactive, adaptable attitude comfortable wearing multiple hats in a fast-paced environment.
  • Experience managing a team is a plus.

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