Digital Performance Marketing Lead

2 weeks ago

Singapore Kaliber Asia Full time

About Kaliber Asia

Kaliber Asia is pioneering change in the industry by making strides in advancing campaign insights, automation, and performance branding. Our focus is on delivering practical, measurable impact for both short- and long-term goals.

We're reimagining what it means to be an agency—one you can trust, rely on, and that champions its people as some of the most talented in the game. If you're a change-maker who thrives on taking on the giants and shaking trees until the snakes fall out, we are the team for you.

At Kaliber Asia, we don't just talk about change—we lead it. By attracting and empowering the best talent, we create value for the clients who appreciate what we've built and where we're going. Our change-making impact:

  • We launched APAC Marketers into 7 countries to help marketers find jobs, opportunities, and each other.
  • We introduced Performance Branding principles to the world to turn a buzzword into an actionable strategy.
  • We were the first agency in the world to not charge management fees on 'blackbox' campaigns.
  • We piloted a 4-Day Work Week in 2025.

About the Role

The Digital Performance Marketing Lead will be the driving force behind high-impact paid digital campaigns. Whether it's Google Ads, Facebook, TikTok, or Programmatic, they'll optimize every channel to deliver exceptional results. They'll own the details, master the data, and ensure every campaign exceeds expectations.

We're after a hands-on marketer with a knack for paid search and social, a sharp problem-solving mindset, and an eye for precision. If you're results-driven, collaborative, and ready to level up your career, Kaliber Asia is your launchpad.

This role gives you the chance to work on global campaigns across various industries, with guidance from senior teammates and a supportive, innovative crew.

Responsibilities

The successful candidate will:

  • Acknowledge and execute delegated tasks from Account Managers and Performance Managers in a timely manner.
  • Proactively schedule and perform recurring optimizations including bid management, budget allocation, forecasting, performance monitoring, strategic testing, campaign expansion, reporting, etc.
  • Prioritize conflicting tasks and actively communicate task progress and completion time to manage stakeholder expectations.
  • Perform corrective actions for performance and budget pacing.
  • Thoroughly review all outputs to ensure accuracy, quality, and best practice.
  • Assist in the onboarding of new clients when necessary.
  • Liaise with contractors and freelancers for support in campaign execution.

Investigation & Reporting

The successful candidate will:

  • Proactively monitor and communicate campaign performance to immediate stakeholders.
  • Assess, investigate, and resolve campaign issues and poor performance.
  • Produce insightful reports (ad hoc and scheduled) for allocated channels.
  • Initiate discussions with managers on growth strategies.
  • Employ analytical reasoning, data analysis, and problem-solving skills to effectively and efficiently manage campaigns.
  • Collaborate with the Data team to continually provide feedback to optimize client dashboards more efficiently and effectively.
  • Reach out to senior support immediately and proactively when facing arduous issues.

Communication & Collaboration

The successful candidate will:

  • Contribute ideas and insights to the development of digital strategies for paid campaigns, including strategic roadmaps, media plans, experiments, and promotional campaigns.
  • Provide task briefs to other departments such as Creative and Data.
  • Effectively communicate internally and externally with direct stakeholders.
  • Acknowledge and respond to client communication.

Requirements

To be considered for this role, you must have:

  • 2+ years paid social and/or paid search campaign management experience ideally at an agency, ad tech provider, or client-side with over $50K per month budgets.
  • Bachelor's degree or equivalent experience.

Preferred Qualifications

Candidates with the following qualifications will be given preference:

  • Proficiency in the following: Google Analytics, Google Tag Manager, Google Data Studio, and Google Workspace Suite.
  • Proven experience with Project Management software (bonus points if you're a ClickUp pro).
  • Exceptional written, spoken, and presentation skills that bring clarity and excitement to your ideas.
  • Ready to bring your A-game and collaborate with stakeholders from across the board.

Salary

Estimated salary for this role is around $85,000 - $110,000 per year, depending on experience and qualifications.

Benefits

  • Flexible working hours and arrangement.
  • Work from home, office, or anywhere in the world.
  • Generous paid time off—including sick and emergency leaves—on top of local public holidays.
  • Provision for company-owned laptop and productivity equipment if needed.
  • Bi-annual performance and salary reviews.
  • Private HMO benefits upon passing probation.
  • Competitive above-market salary.
  • Work day-to-day with world-class marketers.
  • Phenomenal team culture.

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