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Digital Marketing Strategist

3 weeks ago

Singapore beBeePerformance Full time $80,000 - $120,000
Job Title: Digital Marketing Strategist

Job Description:
Digital marketing is a rapidly evolving field that requires professionals to be innovative and forward-thinking. As a Performance Marketing Specialist, you will play a critical role in helping businesses achieve exponential sales growth through our Omni Channel approach.

This involves diversifying online and offline channels, optimizing sales strategies, and effectively positioning products for target customers. Our services range from enhancing brand presence to boosting sales via Omni Channel strategies, optimizing sales strategies, reducing costs in marketing and sales, and strategically positioning products.

You will act as the primary point of contact for D2C clients, understanding their business objectives, marketing strategies, and performance goals to develop tailored solutions. Scaling campaigns across platforms like Instagram, Facebook, and Google will be crucial to maximize reach and impact.

Monitoring campaign performance metrics, analyzing data, identifying trends, and optimizing strategies to improve performance will be part of your daily tasks. Moreover, you will lead and mentor a team of performance marketing professionals, collaborating with cross-functional teams to execute integrated campaigns.

Required Skills and Qualifications:
To qualify for this position, you should have a Bachelor's degree in Marketing, Business Administration, or a related field, along with a minimum of 4 years of experience in Performance Marketing focusing on D2C clients. Experience in a Digital Marketing Agency is highly desirable.

You must possess strong analytical skills, excellent communication abilities, and proficiency in marketing analytics tools such as Google Analytics and Facebook Ads Manager. Additionally, experience in team leadership, coaching, and development will be beneficial in excelling in this role.

Benefits:
This role offers opportunities for professional growth and development, working with a dynamic team to drive results-oriented solutions. You will have the chance to work on challenging projects, collaborate with cross-functional teams, and develop your skills in digital marketing.

Key Responsibilities:
  • Built, managed, executed, and strategized performance marketing campaigns
  • Served as the primary point of contact for D2C clients
  • Developed tailored solutions based on client objectives, marketing strategies, and performance goals
  • Mentored and led a team of performance marketing professionals