Brand Management Executive

2 weeks ago


Singapore 57 EMPLOYMENT AGENCY PTE. LTD. Full time
About the Role

This is a dynamic and challenging role that requires a strong leader to spearhead brand management initiatives and drive business growth for 57 Employment Agency PTE. LTD.

Key Responsibilities
  • Develop and Execute Brand Strategy: Formulate a comprehensive long-term vision and strategy for the company's agency brands, translating it into actionable commercial plans across various sales channels.
  • Manage Brand Execution: Take ownership of developing the execution plan, along with the annual and 3-year Brand Plan, to drive business growth and brand awareness.
  • Lead Marketing Campaigns: Spearhead the creation and execution of integrated 360-degree marketing campaigns, utilizing the most pertinent and contemporary touch points to engage with customers.
  • Manage Brand Promotion Budgets: Manage brand promotion budgets and resources to drive productivity and sustainability of brands.
  • Collaborate with Cross-Functional Teams: Work closely with the sales team, product management, operations, and finance team to execute business growth initiatives and drive results.
Requirements
  • Education and Experience: Bachelor's degree in Marketing or related field, 8+ years of experience in brand management within the FMCG industry, proficiency in category management.
  • Key Skills: Experience in product launch strategies, proficiency in retail merchandising, and prior exposure to supply chain dynamics in FMCG. Comprehensive understanding of marketing and business functions in the FMCG sector is essential.
  • Leadership and Communication Skills: Demonstrated strengths in marketing competencies, especially in Brand Planning, Brand Strategy, Communication, and Media Management. Ability to adapt to change, operate effectively in time-constrained and multitasking situations, and strong analytical skill, decision-making, influence, communication, and presentation skills are required.


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