Senior Campaigns Strategist

1 month ago

Singapore ShopBack Full time
About ShopBack

ShopBack is a leading shopping, rewards, and payments platform in Asia-Pacific, with 45 million shoppers across 12 markets. We're seeking thrill-seekers to join the journey of building The World's Most Rewarding Way to Shop.

About the Role

We're looking for a Senior Campaigns Strategist to drive growth by creating and implementing B2C marketing campaigns for top brand partners. As a key member of our team, you'll develop and execute innovative strategies to acquire new users, grow sales, and create brand awareness for ShopBack.

Responsibilities
  • Grow ShopBack's top brand partners across various categories (Fashion, Beauty, Home & Living, F&B) to create, plan and implement B2C marketing campaigns.
  • Create meaningful partnerships with brand partners to acquire new users, grow sales and create brand awareness for ShopBack.
  • Manage end-to-end marketing; Develop pitch decks for brand launches, Negotiation with brand partners, Execution of online and offline campaigns.
  • Develop campaigns through various channels and tools: in-app, offline, social media, CRM, paid ads, influencer marketing.
  • Conceptualize and execute co-branded offline retail activations targeted at acquiring new users.
  • Collaborate cross-functionally with operations, social media, graphic designers, campaigns, business development teams to drive business goals for ShopBack and brand partners.
  • Measure and report performance of campaigns and advise on improvements and scalability opportunities.
  • Spearhead new projects and make recommendations on new growth opportunities in order to develop a strong culture of rapid experimentation.
Requirements
  • 3-5 years relevant experience in partnerships/marketing/business building experience, preferably within offline retail and/or e-Commerce and/or payments environment.
  • A driven, independent, highly motivated and result-oriented individual.
  • Proactive can-do attitude, problem solving skills and good team player.
  • Strong analytical skills, use data to inform decision making and measure campaign effectiveness.
  • Good interpersonal skills with strong expertise in managing relationships with internal and external stakeholders.
  • Excellent project management skills to manage a wide range of brand partners and deliver under tight timelines
  • Ability to think creatively and strategically, develop innovative solutions to business problems.
What We Offer
  • $120,000 - $180,000 per year, depending on experience
  • Exclusively for ShopBackers Career progression paths and opportunities to take on greater challenges that help you realise your ambitions.
  • Be part of a winning team on a journey to global scale.
  • Candid, open, and collaborative culture where feedback is valued, for everyone to grow and improve every day.
  • Work-From-Anywhere benefit to enable you to thrive personally and professionally.
  • Flow Day Thursday (1-day a week, optional to work from home or office)

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