Marketing Campaign Strategist

18 hours ago


Singapore XIABUXIABU CATERING MANAGEMENT (SINGAPORE) PTE. LTD. Full time

About the Role

We are seeking a highly skilled Marketing Campaign Strategist to join our team at XIABUXIABU CATERING MANAGEMENT (SINGAPORE) PTE. LTD.

Job Summary

The Assistant Marketing Manager will assist the Marketing Manager in overseeing the marketing aspects in the Singapore market. He/She will also require reporting and communicating the market activities to the marketing teams in China.

Key Responsibilities

  • Develop strategic marketing plans, including advertising, public-­facing communications, digital, and video assets
  • Conceptualize and execute multichannel campaigns across the prospect and customer lifecycle, ensuring alignment of communications and messaging
  • Design and oversee digital marketing strategies, including email, display advertising, and social media campaigns
  • Articulate value propositions for online and offline collaterals to raise consumer awareness and influence consumer preference
  • Track and analyze marketing initiatives, identifying effectiveness and areas for optimization
  • Pursue market intelligence and consumer insights projects to stay informed about industry trends
  • Present ideas and final deliverables to internal and external teams, communicate with senior leaders about marketing programs and strategies
  • Conduct briefings for major marketing campaigns

About You

  • Diploma and above in Marketing, Business Administration or equivalent
  • 5 to 8 years' relevant working experience preferably in F&B industry
  • Strong understanding of the Singapore F&B market, with keen insights into organization/planning management
  • Familiarity with international and China F&B branding, marketing/PR strategies
  • Ability to plan and execute marketing programs across multimedia channels, manage brand publicity
  • Excellent written and oral communication skills
  • Capacity to work under tight deadlines, handle multiple marketing campaigns simultaneously
  • Ability to collaborate with cross-cultural teams and groups internationally

What We Offer

  • Competitive Salary: $60,000 - $80,000 per annum
  • Opportunities for professional growth and development
  • Statutory leave and claim entitlements
  • Internal and external training opportunities
  • Career development support
  • Staff discount on company products/services

Estimated Salary Range: Based on our research, the estimated salary range for this role is SGD $60,000 - $80,000 per annum, depending on qualifications and experience.



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