Digital Optimization Specialist
2 days ago
We are seeking a talented and experienced Digital Optimization Specialist to lead and drive the optimization efforts for our client's shop app, focusing on improving conversion rates and overall user experience.
About Cheil WorldwideEstablished in 1973 with headquarters in Seoul, South Korea, Cheil Worldwide is one of the world's leading integrated marketing communications networks, with more than 7,200 employees globally in over 54 offices across 46 countries.
To learn more about us, please visit our website at: www.cheil.com.
Key Responsibilities:- CRO Strategy Development: Develop and execute data-driven conversion optimization strategies to enhance user experience and drive conversion rates across the app.
- User Journey Optimization: Identify friction points in the conversion funnel and propose data-driven solutions.
- A/B Testing & Experimentation: Design and execute A/B tests to validate strategies and optimize user experiences through UI/UX initiatives or via Insider platform.
- Performance Analysis & Reporting: Report performances of all CRO, track key metrics, and provide actionable insights for continuous improvement.
- Client Relationship Management: Ensure client goals are met by delivering impactful results, maintaining strong communication, and leading Quarterly Business Reviews (QBRs) to align on goals and performance.
- Team Leadership: Oversee and mentor CRO specialists and collaborate with cross-functional teams.
- Thought Leadership: Stay ahead of industry trends, sharing innovative ideas and best practices to drive continuous app optimization and inspire the team and clients.
- Bachelor's degree in Marketing, Business, Analytics, or a related field.
- Proven experience (5+ years) in a CRO role, preferably in an e-commerce or mobile app environment.
- Proficiency with CRO tools (Insider platform) and analytics platforms is a must.
- Solid analytical abilities, capable of deciphering intricate data and offering practical recommendations.
- Excellent communication skills to effectively collaborate with teams and present findings to stakeholders.
The estimated salary for this position ranges from SGD $80,000 to SGD $120,000 per annum, depending on qualifications and experience.
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