Product Marketing Leader

2 days ago

Singapore beBeeMarketing Full time $180,000 - $240,000
Regional Product Marketing Strategist

The Regional Product Marketing Strategist is responsible for delivering market insights, driving the development of compelling product positioning, and leading the go-to-market strategy for launches and marketing campaigns.

This role requires oversight of end-to-end campaign execution, including strategy alignment and the creation of marketing materials that reflect the product's positioning and broader objectives.

Key Responsibilities:
  • Oversight of marketing strategies and campaigns to achieve organisational objectives and client satisfaction
  • Development of marketing strategies and directions to differentiate products from the market
  • Ensuring marketing campaigns meet Key Performance Indicators (KPIs) and objectives
  • Leading analyses of competitive environment and consumer trends
  • Oversight of marketing material development, launch processes, product lifecycles, pricing and category roadmaps
  • Leading ideation and brainstorming efforts to develop novel ideas for product marketing and/or optimisation
Required Skills and Qualifications:
  • Bachelor degree in Marketing, Product marketing or related fields
  • 5-8 years of marketing experience with proven track record in marketing and Go-To-Market planning and implementation in Southeast Asia region
  • Good knowledge of utilising different marketing channels

This role demands strong leadership skills, collaboration with diverse teams, and the acquisition of in-depth product knowledge specific to the sleep health category.

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