Regional Marketing Transformation Specialist

3 weeks ago


Singapore DBS Bank Limited Full time

Job Overview

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The DBS Bank Limited is seeking a highly skilled and experienced Regional Marketing Transformation Specialist to join their Consumer Banking Group (CBG). The successful candidate will be responsible for driving the development and implementation of comprehensive marketing governance frameworks, policies, and procedures across the region.

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About the Role

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This is an exciting opportunity to work at the forefront of creating marketing transformation with new business-focused, data-driven marketing. The Regional Marketing Transformation Specialist will collaborate with key stakeholders in Products, Segments, BA, Data, Digital, and Marketing within the CBG to develop and implement effective modern marketing materials that drive customer acquisitions, transactions, and engagement for Retail and Treasures banking.

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Responsibilities

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  • Develop and Implement Marketing Governance Frameworks: Develop and roll-out best-in-industry playbooks and masterclasses on the changing content marketing landscape. Conduct training and provide support on marketing governance-related matters. Leverage best practice and expertise from within and outside the Bank.
  • Drive Customer Engagement: Origination, adaptation, distribution, and presentment of content marketing initiatives across paid, owned, and earned channels in close collaboration with in-market, cross-functional teams. Collaborate with regional and in-country teams to ensure seamless implementation of modern marketing initiatives.
  • Lead Cross-Functional Teams: Partner with business teams and market leads to identify opportunities, product propositions, and develop marketing strategies across the region that drive customer awareness, engagement, and conversions.
  • Mentor and Grow Team Members: Manage a team with the aim to grow and mentor team members.

Requirements

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  • Strong Understanding of Wealth Management and Retail Banking Products: This role requires a strong understanding of wealth management and retail banking products, key business drivers, key consumer insights as well as excellent written and marketing communication skills.
  • Demonstrated Experience in Integrated Marketing Campaigns: Demonstrated experience developing and executing insight-driven integrated marketing campaigns that drove quantitative results at local and/or global levels.
  • Strategic Mindset and Project Management Skills: A strategic mindset, with clear understanding of the creative development process from concept to execution. Strong project management and problem-solving skills with the ability to independently lead and manage complex projects with multiple work streams and cross-functional stakeholders.
  • Minimum 10 Years of Marketing or Communications Experience: Minimum 10 years in a marketing or communications role, experience from the financial industry will be prioritised.

About You

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We offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements. Our company culture values diversity, inclusivity, and collaboration, making it an ideal place for you to grow and succeed.

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Salary

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$120,000 - $150,000 per annum, depending on experience.

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Language Code

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en



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