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Channel Optimization Lead
3 weeks ago
The primary objective of this role is to lead analytics initiatives that drive channel strategy and optimization across multiple distribution channels. This position requires the ability to translate high-level business objectives into actionable data-driven use cases that enhance acquisition, retention, and operational efficiency.
Key Responsibilities:- Collaborate with leaders across distribution, marketing, and product functions to define, monitor, and communicate key performance indicators (KPIs) for each channel.
- Design and deploy predictive models to optimize customer acquisition and retention strategies.
- Analyze partner and channel performance, providing actionable insights to inform reallocation of marketing and operational resources.
- Develop data visualization tools to facilitate real-time monitoring of distribution performance.
- Industry Experience: A minimum of 5 years in life insurance or financial services analytics with expertise in distribution modeling.
- Proven track record of optimizing multichannel strategies.
- Strategic Leadership: Experience leading cross-functional analytics engagements with senior stakeholders.
- Effective Communication: Ability to clearly articulate complex data insights to non-technical partners.
- Data Science Acumen: Proficiency in statistical methods, including regression analysis, hypothesis testing, and time series analysis.
- Technical Familiarity: Familiarity with big data platforms and cloud-based data warehousing solutions.
As a seasoned data scientist, you will possess a unique blend of technical expertise, strategic vision, and exceptional communication skills. If you are passionate about harnessing the power of data to drive business growth and innovation, we encourage you to apply for this exciting opportunity.
