Senior Brand Strategist

1 week ago

Singapore beBeeStrategist Full time $80,000 - $120,000

Job Title: Senior Brand Strategist

Overview:

This role requires a seasoned marketing professional with expertise in brand development and regional market strategies. The ideal candidate will be responsible for crafting and executing comprehensive branding initiatives to drive growth, expand market share, and enhance revenue across the APAC region.

Key Responsibilities:

  • Develop and implement strategic plans to promote regional products, leveraging insights from customer needs and global business units to inform product development.
  • Collaborate effectively with cross-functional teams to manage portfolios, focusing on top-line growth and margin optimization.
  • Support APAC marketing leaders in preparing market models, strategic plans, annual operating plans, regional reports, and competitive analyses.

Strategic Planning:

Establish local launch plans, including promotional activities, pricing, targeting, and positioning. Lead, guide, and align inputs from countries for segment market models, strategic plans, annual operating plans budgeting, and periodic updates. Work closely with global business units (GBUs) and regional functions such as pricing, medical education, training, clinical affairs, regulatory affairs, and legal to drive implementation of segment strategies.

Business Reviews:

Conduct regular business reviews with local teams to analyze sales trends, performance versus market growth, key metrics, and areas for improvement. Identify opportunities for process enhancements and collaborate with stakeholders to develop and implement solutions.

Professional Qualifications:

A bachelor's degree in marketing, business administration, or a related field. Proven experience in regional marketing roles, preferably with a strong background in product management and portfolio strategy. Excellent communication, collaboration, and project management skills. Strong analytical and problem-solving abilities, with the capacity to work in a fast-paced environment.

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