Brand Growth Specialist

2 weeks ago

Singapore beBeeMarketing Full time $90,000 - $120,000

Key Roles and Responsibilities

  • Develop and execute high-impact marketing campaigns to drive brand growth and customer engagement.

We are seeking a seasoned Marketing Manager to lead our marketing efforts in Singapore, overseeing omnichannel branding, digital initiatives, and marketing campaigns. In this role, you will be responsible for driving strategic, data-driven marketing initiatives to enhance brand awareness and customer engagement across various touchpoints.

Responsibilities Include:

  1. Leading cross-functional teams to develop and execute integrated marketing strategies to drive brand awareness and engagement through paid advertising, content marketing, social media, creator partnerships, and PR.
  2. Developing and executing go-to-market strategies, campaign assets, playbooks, and case studies in collaboration with cross-functional teams.
  3. Defining key performance indicators and utilizing analytics to measure, optimize, and enhance marketing effectiveness.
  4. Managing the marketing budget, tracking campaign performance, and ensuring spending delivers positive ROI.
  5. Creatng, curating, and optimizing content to strengthen brand presence and accelerate market expansion.

Requirements and Qualifications:

  • 8+ years of experience in B2C omnichannel marketing, digital advertising, or brand management.
  • Background in retail, consumer tech, e-commerce, vision care, or high-growth start-ups is a plus.
  • Proven ability to create impactful content, including presentations, creative assets, and PR materials.
  • Strong expertise in marketing strategy, digital and social media.
  • Creative and data-driven thinker with a results-oriented approach.
  • Excellent stakeholder management and collaboration skills.
  • Experience managing media, event, and design agencies.
  • Detail-oriented, ensuring brand consistency across touchpoints.
  • Strong communication skills, both written and verbal.
  • Ability to work independently, lead teams, and drive projects.
  • Exceptional project management and prioritization skills.

What We Offer:

  • A dynamic and collaborative work environment.
  • Opportunities for professional growth and development.
  • A competitive salary and benefits package.

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