Brand Growth Specialist

1 week ago


Singapore beBeeTrade Full time $4,500 - $5,500

Job Title: Brand Growth Specialist

Description:

We are seeking an experienced professional to drive brand growth and develop strategic marketing initiatives in the FMCG industry. The ideal candidate will have a proven track record of driving sales growth, developing trade marketing plans, and collaborating with cross-functional teams.

Key Responsibilities:

  • Develop and execute comprehensive market research to identify opportunities for brand growth and improvement.
  • Collaborate with sales teams to align brand strategies with channel opportunities and ensure commercial outcomes.
  • Analyse monthly brand and sales performance reports to identify results, trade spend efficiency, and ROI on campaigns.
  • Design and execute targeted promotions and activation plans to maximize sell-through, shopper conversion, and incremental sales uplift.
  • Manage brand promotional funds to generate sales growth and measurable returns.
  • Partner with key stakeholders to align on sales targets, joint business plans, and growth strategies.

Requirements:

  • Degree/Diploma in Business, Marketing, or related field.
  • 3–5 years of experience in trade marketing, brand management, or sales within FMCG/consumer goods.
  • Knowledge of retail and trade channels, with hands-on experience in promotions and campaign execution.
  • Proficient in Microsoft Office (Excel, PowerPoint).


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