
Brand Growth Specialist
1 week ago
Job Title: Brand Growth Specialist
Description:
We are seeking an experienced professional to drive brand growth and develop strategic marketing initiatives in the FMCG industry. The ideal candidate will have a proven track record of driving sales growth, developing trade marketing plans, and collaborating with cross-functional teams.
Key Responsibilities:
- Develop and execute comprehensive market research to identify opportunities for brand growth and improvement.
- Collaborate with sales teams to align brand strategies with channel opportunities and ensure commercial outcomes.
- Analyse monthly brand and sales performance reports to identify results, trade spend efficiency, and ROI on campaigns.
- Design and execute targeted promotions and activation plans to maximize sell-through, shopper conversion, and incremental sales uplift.
- Manage brand promotional funds to generate sales growth and measurable returns.
- Partner with key stakeholders to align on sales targets, joint business plans, and growth strategies.
Requirements:
- Degree/Diploma in Business, Marketing, or related field.
- 3–5 years of experience in trade marketing, brand management, or sales within FMCG/consumer goods.
- Knowledge of retail and trade channels, with hands-on experience in promotions and campaign execution.
- Proficient in Microsoft Office (Excel, PowerPoint).
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