Marketing Investment Planning Senior Manager

3 weeks ago


Singapore LEGO SINGAPORE PTE. LTD. Full time
Key Responsibilities

As Senior Manager, Marketing Investment Planning, you will be responsible for leading the strategic allocation of marketing funds to ensure efficient impact and alignment with regional financial targets. This involves crafting and implementing marketing investment strategies to improve Return on Marketing Invested (ROMI).

You will analyze regional market data and Marketing Mix Modelling insights to advise strategic investments, oversee budgets to ensure resource allocation supports marketing priorities, and provide advice on budget allocation to maximize marketing effectiveness and efficiency.

In addition, you will coordinate the marketing contribution towards Integrated Commercial Planning (ICP), engage key regional partners, and proactively manage risks in regional marketing plans to meet growth targets.

Requirements
  1. Minimum 8 years of experience in marketing investment planning or business analysis with a regional focus.
  2. Strong grasp of data analytics and its application in marketing investment decision-making.
  3. Experience with Marketing Mix Modelling and forecasting sales based on marketing channels.
  4. Demonstrated success in planning and aligning marketing efforts with company objectives.
  5. Effective communication and partner engagement skills with a track record of building consensus.
  6. Agility in adapting to new trends and changing market conditions to optimize marketing investments.
  7. Leadership experience with a background in cross-functional team collaboration.
  8. Experience with integrated commercial planning and marketing spend guidelines creation.
  9. Strong project management skills with an emphasis on time-bound deliverables.
  10. Curious and passion for learning.
What We Offer

We offer a range of benefits to support your well-being and career development, including:

  • Family Care Leave: enhanced paid leave options for those important times.
  • Insurances: all colleagues are covered by our life and disability insurance.
  • Wellbeing: resources and benefits to nurture physical and mental wellbeing, as well as opportunities to build community and inspire creativity.
  • Colleague Discount: from day 1, you'll qualify for our generous colleague discount.
  • Bonus: rewarded through our bonus scheme when goals are reached and if eligible.
  • Workplace: an average of 3 days per week in the office, with a hybrid work policy.

At LEGO SINGAPORE PTE. LTD., we strive to create a diverse, dynamic, and inclusive culture of play where everyone feels safe, valued, and belongs.



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