Content Strategist

1 week ago

Singapur, Singapore NTUC Health Full time

About the Role

We are seeking a talented Content Manager to join the Corporate Communications and Branding team at NTUC Health. The Content Manager will be responsible for developing, implementing, and managing our content strategy to drive engagement, brand awareness, and conversions.

Key Responsibilities

  • Develop and execute a comprehensive content strategy aligned with organisational objectives and target audience.
  • Create engaging and relevant content for our website, blog, social media channels, email campaigns, and other key communication materials.
  • Maintain brand voice and consistency across all content touchpoints.
  • Lead a team, mentor, and provide guidance on all communications-related matters.
  • Conduct keyword research and optimise content for SEO to improve organic search rankings and website traffic.
  • Monitor content performance using analytics tools and adjust strategies as needed to achieve KPIs.
  • Stay up-to-date with industry trends and best practices in content marketing to continuously improve content effectiveness.

Requirements

  • Bachelor's degree in Marketing, Communications, Journalism, or related field.
  • Proven experience as a Content Manager or similar role, with a strong portfolio of published content.
  • Excellent writing and editing skills, with a keen eye for detail.
  • Demonstrated experience in content creation for digital platforms, including web, social media, and email.
  • Familiarity with SEO best practices and content management systems (CMS).
  • Strong project management skills, with the ability to multitask and prioritise in a fast-paced environment.
  • Team player with good people management skills and the ability to motivate and mentor team members to ensure effective collaboration.
  • Creative thinker with a strategic mindset and analytical abilities.
  • Experience with content marketing tools and analytics platforms (e.g., Google Analytics, SEMrush) is a plus.
  • Experience with media relations is a plus.

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