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Chief Digital Marketing Officer

1 month ago


Singapore RAZER (ASIA-PACIFIC) PTE. LTD. Full time

Job Title: Chief Digital Marketing Officer

About the Role:

We are seeking a highly experienced and strategic Digital Marketing Director to lead our digital marketing initiatives across Asia-Pacific. The ideal candidate will have a proven track record of driving successful campaigns at scale, with strong expertise in managing multi-region digital marketing strategies.

Key Responsibilities:

  • Develop and execute digital marketing strategies across divisions, focusing on product launches and sustained marketing efforts.
  • Manage the digital marketing budget, ensuring effective allocation across key markets for maximum impact and return on investment.
  • Cultivate and manage relationships with digital media platforms like Google, Meta, TikTok, Twitch, and external agencies, ensuring alignment with marketing goals and strategies.
  • Enhance digital marketing capabilities by developing infrastructure and measurement systems to track performance and drive optimization.
  • Define target audiences, set media thresholds, and optimize media investment to achieve efficient and effective campaign performance.

Requirements:

  • Bachelor's degree in marketing, digital marketing, or a related field; Master's preferred.
  • 10+ years of experience in digital marketing, with a proven track record of driving successful campaigns at scale.
  • Strong expertise in managing multi-region digital marketing strategies.
  • Experience managing agency relationships and media platforms (Google, Meta, TikTok, Twitch).
  • Excellent understanding of audience targeting, media thresholds, and investment strategies.
  • Proven ability to manage large-scale budgets and deliver strong ROI.
  • Strong analytical skills with the ability to optimize campaigns and deliver actionable insights.

Salary: $120,000 - $180,000 per annum, depending on experience.