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Chief Digital Marketing Officer
1 month ago
Job Title: Chief Digital Marketing Officer
About the Role:
We are seeking a highly experienced and strategic Digital Marketing Director to lead our digital marketing initiatives across Asia-Pacific. The ideal candidate will have a proven track record of driving successful campaigns at scale, with strong expertise in managing multi-region digital marketing strategies.
Key Responsibilities:
- Develop and execute digital marketing strategies across divisions, focusing on product launches and sustained marketing efforts.
- Manage the digital marketing budget, ensuring effective allocation across key markets for maximum impact and return on investment.
- Cultivate and manage relationships with digital media platforms like Google, Meta, TikTok, Twitch, and external agencies, ensuring alignment with marketing goals and strategies.
- Enhance digital marketing capabilities by developing infrastructure and measurement systems to track performance and drive optimization.
- Define target audiences, set media thresholds, and optimize media investment to achieve efficient and effective campaign performance.
Requirements:
- Bachelor's degree in marketing, digital marketing, or a related field; Master's preferred.
- 10+ years of experience in digital marketing, with a proven track record of driving successful campaigns at scale.
- Strong expertise in managing multi-region digital marketing strategies.
- Experience managing agency relationships and media platforms (Google, Meta, TikTok, Twitch).
- Excellent understanding of audience targeting, media thresholds, and investment strategies.
- Proven ability to manage large-scale budgets and deliver strong ROI.
- Strong analytical skills with the ability to optimize campaigns and deliver actionable insights.
Salary: $120,000 - $180,000 per annum, depending on experience.