Resident Engagement Specialist

3 days ago

Singapore beBeeEngagement Full time
Job Description

Resident Outreach Manager will lead planning, development and execution of targeted email campaigns to drive resident engagement. They will manage end-to-end campaign process, develop high-quality content, maintain an email marketing calendar and collaborate across functions.

Key Responsibilities:
  • Plan, develop and execute targeted email campaigns to drive resident engagement
  • Manage end-to-end campaign process including audience segmentation, approvals, testing, deployment and post-campaign performance analysis
  • Develop high-quality content adhering to brand guidelines and campaign objectives
  • Maintain an email marketing calendar ensuring alignment with regional health initiatives and goals
  • Collaborate across functions to ensure seamless execution in accordance with best practices and organisational protocols
Marketing & Publicity of Community Health Programmes

The Resident Outreach Manager will develop publicity strategies and implement data-driven marketing campaigns to drive awareness and sign-ups to regional health initiatives and programmes. They will support cross-functional teams to develop effective marketing campaigns and ensure timely rollout and alignment with overall objectives.

  • Develop publicity strategies and implement data-driven marketing campaigns
  • Support cross-functional teams to develop effective marketing campaigns
  • Oversee development of marketing assets, messaging and promotional materials
Performance Tracking & Optimisation

The Resident Outreach Manager will monitor campaign performance and engagement metrics to provide actionable insights. They will optimise campaign performance based on data insights and stakeholder feedback, managing campaign budgets efficiently to meet targets.

  • Monitor campaign performance and engagement metrics
  • Optimise campaign performance based on data insights and stakeholder feedback
  • Manage campaign budgets efficiently to meet targets
Required Skills and Qualifications
  • Bachelor degree in marketing, business administration or related discipline
  • Minimum 8 to 10 years of marketing experience with at least 2 to 3 years in a supervisory role, in email marketing or members engagement, preferably in healthcare or public sector
  • Proven experience in developing and executing data-driven email campaigns
  • Strong understanding of CRM and email platforms is a must
  • Operationally strong and process-driven with a focus on execution
  • Familiarity with best practices in consent and data management
  • Excellent stakeholder management skills with the ability to drive cross-team collaborations
  • Experience in healthcare communications would be advantageous
  • Able to work effectively under tight timelines
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