Digital Marketing Operations Strategist

2 days ago

Singapore beBeeOperations Full time
About the Role

We are seeking a seasoned Marketing Operations Associate Manager to join our dynamic team. In this role, you will be responsible for driving automation improvements, project management, campaign execution, and continuous optimization of campaigns using Marketo and other marketing technology.

Key Responsibilities
  • Act as a marketing automation advisor and business partner, providing guidance to marketers on campaign best practices, automation workflows, and campaign optimization to drive pipeline impact
  • Own the end-to-end campaign operations process, from reviewing marketing requests, to executing workflows, and performing Campaign Retrospective Debriefs
  • Analyze marketing metrics (ex: open-to-click rates) to identify trends, experiment with campaigns, and make data-driven recommendations for campaign optimization
  • Collaborate cross-functionally with Sales, RevOps, and other GTM teams to ensure campaign strategies align with broader business objectives
  • Be a driver of innovation, and guiding teams through change as our MOPs practices evolve with the needs of the business
  • QA, test, and troubleshoot automation issues as they arise, ensuring seamless execution and a high standard of quality
  • Clearly communicate with internal partners to ensure alignment on requirements, deliverables, and timelines
  • Maintain and enhance MOPs/Campaign Ops documentation to support scalability and knowledge sharing
  • Stay informed of Marketing Ops best practices and emerging trends, applying them to improve campaign effectiveness and business impact
Qualifications
  • 6+ years of experience using marketing automation platforms (such as Marketo)
  • 6+ years working with other marketing technology (such as Salesforce, Demandbase One, Adobe tools, and more)
  • 6+ years working with Excel/Sheets, Word, Powerpoint, etc.
  • 6+ years experience working with cross-functional teams
  • 3+ years experience in a project management position
  • Minimum 1x achievement of the Adobe Certified Expert or Marketo Certified Expert certification within the last 2 years
  • A customer service attitude with a client-centric approach to working with stakeholders
  • Strong project management and timeline management skills
  • Self-driven problem solver with an

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