Director of Digital Commerce

2 weeks ago


Singapore beBeeEcommerce Full time $1,000,000 - $1,200,000
E-Commerce Director

The role of E-Commerce Director involves leading the strategic expansion of a business across key Asian markets.

  • Drive growth on local eCommerce and social commerce platforms, such as TikTok Shop, Shopee, Lazada, Tmall, and Line.
  • Develop tailored merchandise assortments, including local collaborations and special marketing units, and drive digital activations.
  • Establish and oversee a regional multistore strategy with a focus on China, India, and Southeast Asia.
Key Responsibilities:
  • Launch localized direct-to-consumer storefronts for priority artists, featuring native-language and local-payment capabilities.
  • Build a quarterly cadence of product drops to retain fans and drive repeat revenue.
  • Open and manage 15+ Asia-based D2C artist stores per fiscal year.
  • Identify brand partnerships and experiential activations that amplify merchandise campaigns and drive new revenue.
Marketplace Expansion:
  • Lead market-specific strategies and manage storefronts on key local platforms.
  • Localize merchandising, marketing, and engagement to drive conversion, retention, and repeat purchase.

This role requires a commercially minded individual with a strong grasp of both strategy and execution. The ideal candidate will be hands-on, independent, and comfortable working in a fast-paced, high-growth environment.



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