Content Marketing Assistant Manager

5 days ago

Singapore beBeeMarketing Full time

We are seeking a seasoned marketing professional to join our team as Assistant Manager, Content Marketing. This is a 1-year contract position that offers the opportunity to further establish Singapore EXPO as a leading venue for event organizers.

In this role, you will be responsible for developing content that enhances and effectively communicates the Singapore EXPO brand and value proposition, as well as supporting marketing activities to drive brand positioning, B2B lead generation, and support on-site advertising and promotional activities.

Key Responsibilities:
  • Developing and executing 360 B2B and B2C marketing strategies to meet objectives
  • Deploying successful marketing campaigns by identifying and formulating strategies to grow customer base and own implementation from ideation to execution
  • Channel Management and B2C marketing
  • Producing valuable and engaging content for social media platforms, newsletters (email marketing)
  • Creating and updating marketing materials and website content as required, under direction of line managers
  • Engaging KOLs (directly or agency) for content on B2C campaigns – concerts, consumer shows, festivals etc.
  • Collaborating with publications on brand and tactical campaigns
  • Onsite Communications Support
  • Managing content on onsite digital screens and pylons
  • Supporting with advertising & promotional (A&P) materials
  • Executing marketing activities including content creation and curation, and event management
  • Lead Generation (B2B marketing)
  • Development of integrated media campaigns to drive lead generation
  • Identifying and partnering with key trade channels, trade shows and associations to drive awareness of Singapore EXPO and generate leads

Required Qualifications:

  • Degree in Marketing, Communications, or a related field
  • Minimum - 5 years of experience in Marketing with experience in project management
  • Proven track record of developing and executing successful event marketing campaigns
  • Familiarity with marketing campaigns and strategies
  • Proficiency in using marketing tools and familiar with platforms for social media, email marketing, and content management system
  • Strong knowledge of MS Office Suite, including Word, Excel, and PowerPoint

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