Digital Marketing Expert

2 weeks ago


Singapore UBS Financial Services Full time

The role of the Digital Marketing Expert at UBS Financial Services is to ensure strategic initiatives deliver against key market specific business objectives for selected country teams, flagship events, and one bank events.

Evaluate competition, the market, and program performance to seize new program opportunities and make recommendations to enhance current programs and improve results.

Work with internal partners to develop best-in-class content for marketing programs. Be the digital marketing expert on email marketing, working across the business to coordinate and manage email delivery, optimization, and reporting.

Take the lead on social media content and lead generation, ensuring tracking and accountability on the platforms. Establish a framework for measurement for digital channel performance, including KPIs, benchmarks, and acceptable ROIs.

Keep abreast of new and emerging marketing resources and new digital marketing tools, webinar platforms, and new production ideas that would be relevant for our business and contribute to digital transformation of our business.



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