Performance Data Analyst

2 weeks ago

Singapore beBeeMarketing Full time $60,000 - $120,000
Job Opportunity

About Us

Vertical Institute is a leading provider of cutting-edge education and training in the fields of tech, data analytics, and digital marketing. Our mission is to equip learners with the skills and knowledge needed to thrive in a rapidly evolving digital landscape.

Job Description

We are seeking a highly skilled Performance Marketing & Analytics Specialist to join our team. This individual will be responsible for leading the tracking, analysis, and optimization of our paid media campaigns across multiple platforms. The ideal candidate will have at least 4 years of experience in performance marketing and data analytics, and will be proficient in Excel, Looker Studio, GA4, and Google Tag Manager.

  • Manage and own performance data across Meta, Google, TikTok, LinkedIn, and other platforms.
  • Ensure accurate tracking setup, including Meta Pixel, Google Tag Manager, and GA4.
  • Consolidate and visualize key marketing metrics from multiple data sources to support decision-making, campaign optimization, and budget allocation.
  • Build dashboards and performance reports using Looker Studio and Excel.
  • Collaborate with the creative, growth, and SEO teams to ensure data informs campaign strategy and creative direction.
  • Identify and recommend audience targeting, bidding, and budget adjustments based on performance trends and data insights.
  • Monitor and report performance daily, weekly, and monthly, flagging anomalies and proposing actionable next steps.

The successful candidate will have excellent analytical skills, strong communication skills, and a passion for education and technology. If you are a detail-oriented, results-driven professional with a keen eye for performance trends and data insights, we encourage you to apply for this exciting opportunity.

Required Skills and Qualifications
  • 4+ years of experience in performance marketing and data analytics.
  • Strong proficiency in Excel/Google Sheets (pivot tables, formulas, dashboards).
  • Skilled in building and interpreting reports using Looker Studio and integrating multiple data sources.
  • Hands-on experience with Meta Pixel, Google Tag Manager, and GA4—particularly in setting up events, triggers, and conversion tracking.
  • Confident in extracting and analyzing performance data across Meta, Google, TikTok, and LinkedIn.
  • Strong analytical skills with an eye for performance trends, data inconsistencies, and optimization opportunities.
Benefits
  • Flexible work-from-home arrangement.
  • Competitive salary package.
  • A fast-moving, data-first work culture where your insights directly shape growth.
  • An inclusive and mission-driven environment focused on upskilling the next generation.

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