Digital Media Strategist
6 days ago
At Initiative, we believe in the power of media to reshape our industry and drive business growth for the world's most ambitious brands. As a Media Planner, you will play a critical role in helping us achieve this vision.
We are seeking a highly analytical and detail-oriented individual to join our team as a Media Planner on a large global tech account across digital media channels for the APAC region.
The ideal candidate will have 1-2 years of experience in media planning and activation, with strong analytical skills, good Excel and reporting skills, and excellent communication abilities. They will be responsible for understanding client business objectives and advertising strategy to develop, implement, and activate media plans.
- Identify target audiences and analyze their characteristics, behavior, and media habits
- Create media plans with a strong rationale and flawless implementation
- Analyze data using specialist industry resources to monitor and optimize campaigns
- Maintain good communication and relationships with media owners
We celebrate diversity and promote an inclusive environment where all employees feel seen, heard, and valued. Our agency is committed to building a better media industry and a better world.
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