Senior Brand Engagement Specialist

4 days ago

Singapore beBeeMarketing Full time $80,000 - $120,000
Job Description

As a senior marketing professional, this role involves developing and executing comprehensive strategies to strengthen our brand presence across digital and public platforms. The focus is on audience-facing engagement and outreach through the management of content, coordination of features, and branding initiatives.


Key Responsibilities:
  • Develop and execute multi-channel marketing campaigns that align with our business objectives and brand identity.
  • Curate and manage visual and written content across online and public platforms to engage diverse audiences.
  • Coordinate features and public narratives that reflect our mission and milestones.
  • Assist in branding initiatives, rebranding efforts, and campaign rollouts.
  • Ensure brand consistency across programmes and events.
  • Monitor engagement metrics and analytics to refine outreach strategies.
  • Support event planning and execution.

Requirements

To be successful in this role, you will need a Bachelor's degree in Marketing, Communications, Media, Design, or a related field. You should also have at least 3-5 years of relevant experience in branding, marketing, or communications, with at least 1-2 years in a supervisory or leadership role.


Skills and Qualifications:
  • Strategic thinking with ability to understand business needs and translate them into effective plans.
  • Strong understanding of digital engagement platforms and trends.
  • Experience working with media professionals and securing media coverage.
  • Excellent written and visual communication skills.
  • Proficiency in design tools (e.g., Canva, Adobe Creative Suite).
  • Ability to interpret analytics and audience insights.
  • Strong project management and coordination skills.
  • Collaborative mindset with experience working across teams.

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