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Marketing Assistant Manager

2 months ago

Singapur, Singapore Ascott International Management Pte Ltd Full time

**Job Summary**

The Assistant Manager, Marketing & Partnerships is a key member of the Sales & Marketing Team at Ascott International Management Pte Ltd. This role focuses on developing and implementing commercial and strategic relationships with organizations, as well as supporting the execution of Marketing strategies and action plans in the Singapore cluster.

**Key Responsibilities**

  • Source new partners and execute innovative partnership solutions
  • Negotiate attractive partnership deals and ensure mutually beneficial partnership terms that align with business objectives and strategy
  • Maintain and deepen relationships with existing partners
  • Develop metrics to measure ROI from partnerships
  • Report and review partnerships' performance with internal stakeholders
  • Support in the conceptualization of the Marketing Calendar and campaigns, and perform in-house campaign management and optimization
  • Execute plans and strategies for social media and digital marketing at cluster level
  • Assist to drive brand awareness via digital marketing channels, as well as generate direct leads and revenue for the booking engine
  • Execute email marketing and digital advertising campaigns
  • Report and review marketing campaigns' performance with internal stakeholders
  • Work with vendors and Procurement to create marketing gifts in accordance with brand signatures to facilitate top-of-mind recall
  • Work with agencies to develop creative materials, templates, and collaterals for events, programming, and partnerships
  • Manage and execute loyalty programs for guests and corporate bookers
  • Implement loyalty marketing campaigns and initiatives to drive members' acquisition, engagement, and retention
  • Support the measurement and analysis of all digital activities and ensure effectiveness and proper usage of analytics data
  • Any other ad-hoc duties assigned

**Requirements**

  • Degree or Diploma in Sales, Marketing, Business Administration, or other related fields with at least 4 years of relevant experience
  • Confident and meticulous
  • Good spoken and written English
  • Strong interpersonal skills and communication skills
  • Ability to work independently and in teams
  • Well-versed in the use of Microsoft Word, PowerPoint, and Excel
  • Knowledge in Adobe Photoshop/Illustrators will be an added advantage