Digital Growth Strategist
3 weeks ago
Role Overview
As a Demand Generation Specialist at ESET DACH, you will play a pivotal role in driving sales growth across our product range in APAC. Your primary responsibility will be to generate and nurture leads to the sales pipeline, supporting our channel-driven sales organization and the growing network of partners.
Key Responsibilities
- Collaborate with Sales and Marketing to create engaging, multi-channel programs that generate leads.
- Work with digital business and channel marketing teams to drive demand generation strategies for B2B customer acquisition.
- Partner closely with the sales team to understand their targets and lead cross-functional programs, from top-of-funnel lead generation to multi-channel ABM campaigns.
- Develop lead generation programs utilizing best practices for successful customer acquisition and upsell opportunities for current customers.
Requirements
- Tertiary education in Marketing, Communications, or equivalent.
- Proven knowledge and proficiency in managing, executing, and optimizing campaigns on Facebook advertising and Google AdWords, with a minimum of 5 to 7 years of hands-on experience.
- Experience in handling, analyzing large amounts of data and presenting to stakeholders.
- Proficiency in Microsoft Excel and web analytics tools.
- Strong commercial and social media awareness.
- Detail-oriented, metric-driven, with strong analytical skills.
- Ability to travel as required.
- Support distributors by providing digital marketing guidance and ensuring alignment with global and regional campaigns.
Job Requisition
JR-04784 Demand Generation Specialist (Open)
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