Senior Copywriter
2 months ago
About the Role
We are seeking a highly skilled Senior Copywriter to join our team at Procter & Gamble. As a Senior Copywriter, you will be responsible for crafting compelling and engaging content for the Chinese market, specifically in the fashion and beauty care industry.
Key Responsibilities:
1. Develop creative and persuasive copy for a wide range of marketing materials, including product descriptions, social media posts, ad campaigns, and promotional materials, tailored to the Chinese market.
2. Ensure that all copy adheres to the brand's voice and tone guidelines and accurately represents the brand's identity and values.
3. Proofread and edit content to ensure accuracy, consistency, and adherence to brand guidelines and industry standard processes.
4. Stay informed about the latest copywriting techniques and strategies, and continuously improve your skills to ensure that your work remains at the forefront of the industry.
Requirements:
Minimum of 5 years of copywriting experience in the fashion and beauty care industry, with a strong focus on the Chinese market. Experience in prestige category preferred.
Native proficiency in Mandarin Chinese, with excellent, insightful, and trendy writing skills in both Chinese and English is essential.
Proven record of crafting compelling, persuasive, and engaging copy for a variety of marketing channels, including social media, websites, and print materials.
In-depth knowledge of Chinese culture, trends, and consumer behavior, as well as a strong understanding of the Chinese fashion and beauty care market.
Tight-knit collaboration and communication skills, with the ability to work effectively with cross-functional teams.
Bachelor's degree or equivalent experience in Marketing, Communications, Journalism, or a related field.
About Us
We produce globally recognized brands and grow the best business leaders in the industry. With a portfolio of trusted brands as diverse as ours, it is paramount our leaders are able to lead with courage the vast array of brands, categories, and functions.
We serve consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always, Ariel, Gillette, Head & Shoulders, Herbal Essences, Oral-B, Pampers, Pantene, Tampax, and more.
Our community includes operations in approximately 70 countries worldwide.
We are committed to providing equal opportunities in employment and do not discriminate against individuals on the basis of race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, veteran status, HIV/AIDS status, or any other legally protected factor.
Job Schedule
Full time
Job Number
R
Job Segmentation
Experienced Professionals (Job Segmentation)
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