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Brand Storytelling Specialist
1 week ago
We are seeking a highly skilled Social Media Assistant Manager/Manager to join our team at VTECH GLOBAL PTE. LTD. The successful candidate will be responsible for leading our social media content creation efforts and collaborating with internal stakeholders to conceptualize social & KOL activations.
Main Responsibilities- Develop and execute social media content strategies to engage and retain customers across multiple languages and cultures.
- Create and distribute high-quality, relevant content on social media channels (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.).
- Collaborate with internal stakeholders (Business Development, Brand Solutions, Campaigns team, etc.) to conceptualize social & KOL activations according to business priorities and goals.
- Analyze user behavior, content, and channel preferences from various content marketing channels and formulate plans into content marketing.
- Provide daily, weekly, monthly metrics analysis and metrics-driven strategies for Social Media and Influencer initiatives.
- Manage social media channels (Instagram, Facebook, TikTok, YouTube, etc.) and develop social media campaigns for new product or brand launches.
- Identify and implement improvement opportunities for social media strategy and execution process by staying up-to-date with the latest trends in content, communities, social media, etc.
- Conduct social listening by monitoring hashtags and branded keywords, detecting brand safety and identifying real-time marketing opportunities based on current trends.
- Content creation and/or curation (taking photos, writing copy, designing or modifying graphics, editing videos, finding UGC content, and contributing to editorial content).
- Community management (replying to comments and messages on social and flagging issues to other teams where required).
- Reporting on a weekly/monthly basis with ad-hoc reporting for major marketing campaigns/events when required.